Professional Custom-Made Small Business Commercial Jingle

You bought your first radio spot, or you are about to put money behind a video, and the person selling you the slot asked whether you have audio ready. You do not. You have a logo, a phone number, and fifteen seconds.

Here is what those fifteen seconds have to do. Your business name in the first line, because a listener decides in about two seconds whether an ad is for them, and a name that only shows up at the end gets heard by nobody. One thing you do that the competitor down the road does not, said plainly, no adjectives. Where you are, in the words locals use, which is usually the neighborhood and not the county. Then the name again on the last note, because the ending is the part that plays back in someone's head at a red light.

A thirty second version buys you exactly one more thing. Pick it: a second offer, your hours, or a phone number sung slowly enough to actually remember.

The common worry is that it will sound cheap. Cheap comes from a stock track with a business name dropped into a gap. This one is written from your details, so the words are built into the melody instead of wedged into it.

You get an original studio-quality track, $19.99, delivered by email within 24 hours, which is faster than most stations need the file.

Send three things: your business name, the sentence you say to every new customer, and the town you want the ad to sound like it came from.