Custom Marketing Jingles for Your Chiropractic Practice

Thousands of people drive past your building every week and could not tell you the name on the sign. They know the intersection. They know the plaza with the bakery and the tax office in it. Closing that gap is the entire job of a jingle.

Which is why the spot says nothing about treatment and promises nothing about results. It says three things and makes them stick. Where you are, in the words drivers actually use, next to the gas station on Route 9, in the plaza behind the car wash. The name of the practice. The phone number, sung, because a sung number survives until the next red light and a spoken one does not.

If you are running a new patient offer, that is the fourth thing, and it belongs in the hook rather than the fine print.

The usual worry is that a jingle sounds cheap. Cheap comes from the writing, not the format. A clean thirty second spot with the cross street, the name and the number, produced properly, has been a local radio staple for decades for a reason. Tell us the tone, warm and neighborly or quick and upbeat, and it gets built that way.

You get one original studio quality track written from your details, $19.99, delivered by email within 24 hours. Run it on radio, on your hold line, under a social video, wherever you already spend.

Send the practice name, the phone number, the cross street the way a local would say it, and the offer you are running this quarter.