The Ultimate Realtor Closing Gift: A Custom Song

The signing takes forty minutes, and then there is that pause where you hand over the keys and whatever you brought. Usually what you brought is wine, and wine is gone by Sunday. What you want is the gift they show other people.

A song about the specific house does that. Not homeownership in general. The blue door they argued about for a week. The street name. The two offers they lost before this one. The inspection that nearly killed it. The seller who left the porch swing behind.

A file is the rare closing gift that does not get consumed. They can forward it to anyone who asks about the move and it is still theirs afterward, which is not something a bottle or a basket does.

If it sounds like a stunt, it stops sounding like one when the song is about them and not about you. Keep your name out of the lyrics and put it in the email you send it with. The song handles the warm part. You stay the professional who got them the house.

Send us the address, three things they said during the search, and what they were moving out of. You get an original studio-quality song written from those details, $19.99, delivered by email within 24 hours, which fits inside almost any closing timeline.

Pull up your notes from their last showing. The thing they kept repeating about what they wanted is usually the chorus. Start there.